In the early 1960s, Italy was a world of possibilities, a kind of progress-minded fairy garden (where yet a few old conservative ogres roamed). An unprecedented economic boom gave leeway to a type of design and industrial production which aimed to build up a new way of living that was up-to-date, modern and above all independent from the dominating models of American consumption-culture that were then being preached. It is quite amusing to discover, many years later, how Italy succeeded in contradicting the outcome of complex psychological studies and costly marketing surveys (of which “one must always be suspicious” as Achille Castiglioni used to say) by constructing – in an uncomplicated way, and with few means – the design culture that would become thereference model to the world, Americans included.
For fifty years Flos has been crafting objects of light and shedding brightness on generations of dreams. For them, light is the substance for expressing new ideas and illuminating unexplored emotions. Flos write the future, reading their past and expressing the present, in a continuity of positive challenges and bold choices that have shaped their image and identity. The history of Flos has taught them to fan the flames of provocation with research into new poetic notions of functionality. Trusting their intuition has allowed them to create products that become icons, establishing new typologies and innovative archetypes. Connecting with masters of design. Discovering new talents. Commanding high technical and technological status. Staying tuned into mass culture. These qualities always place Flos at the cutting edge. Experimentation opens the way for us to use revolutionary materials – as in the past with Cocoon – and hi-tech solutions, today represented by OLEDs and eco-sustainable materials. By conceiving new languages around light, we chart new aesthetics and freedoms for living.
Purchase online with confidence, we are an authorised retailer for every brand we purvey. All orders are inspected by our own quality assurance team prior to delivery. Our high service standards will ensure your purchase arrives in a timely and professional manor. On Everything But Ordinary we have selected our favourite pieces from Flos, but as an authorised retailer we can supply the entire collections – for a quotation or advise please phone our design team – 01425 600273, send us an email or visit our award winning showrooms.
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