BRAND STORY
Poltrona Frau: A Century of Italian Craftsmanship
For over 100 years, Poltrona Frau has epitomised the pinnacle of Italian luxury, seamlessly blending artisanal mastery with visionary innovation. Renowned for its exceptional leatherwork and timeless designs, the brand creates pieces that transcend trends, imbuing every space with enduring elegance and sophistication.
Founded in 1912 by Renzo Frau in Turin, Poltrona Frau began with a vision to redefine furniture design through unparalleled craftsmanship. Over the decades, it has evolved into a global symbol of Italian excellence, celebrated for its deep-rooted heritage and expertise in transforming leather into art.
The Chester One sofa, an enduring icon of traditional elegance, remains at the heart of Poltrona Frau’s legacy. Collaborations with visionary designers, such as Jean-Marie Massaud, creator of the Archibald collection, and GamFratesi, behind the Nice chair, exemplify the brand’s ability to harmonise classical tradition with contemporary sophistication. Each creation is a testament to the brand’s unwavering commitment to comfort, refinement, and timeless design.
What has sustained Poltrona Frau’s position as a global leader in Italian design for over a century? It is their relentless pursuit of artistry, innovation, and authenticity.
From their flagship showroom in London to homes and public spaces around the world, Poltrona Frau showcases a diverse portfolio, from iconic sofas and armchairs to exquisite dining chairs and bespoke furnishings. Recently, the brand ventured into the outdoors, introducing a collection that brings its renowned elegance to open-air living. Featuring weather-resistant leathers, premium woods, and sophisticated metals, this outdoor furniture transforms terraces and gardens into serene havens of luxury.
Discover more about their collections on the Poltrona Frau website.
At the heart of Poltrona Frau’s craftsmanship is its headquarters in Tolentino, Italy, where tradition meets innovation. Here, skilled artisans collaborate with expert tanneries to craft designs that honour time-honoured techniques while embracing cutting-edge technologies.
Poltrona Frau’s creations are a harmonious fusion of luxury, functionality, and artistry. From standout designs like the Peek-a-Book desk and the Turner bookcase to its innovative outdoor furniture, every piece is meticulously crafted to elevate interiors and exteriors alike.
Beyond the home, Poltrona Frau’s influence extends into the world of mobility and public spaces. As the exclusive leather supplier for supercar manufacturers like Ferrari, the brand exemplifies its mastery of luxury through bespoke, leather-wrapped interiors. The Interiors in Motion division offers tailored solutions for automotive, aviation, and yachting clients, turning functional spaces into expressions of individuality.
Through its Custom Interiors division, Poltrona Frau collaborates with renowned architects to craft bespoke furniture for museums, theatres, auditoriums, airports, hotels, and more. These projects reflect the brand’s unique ability to interpret and enhance the spirit of each architectural vision, offering clients unparalleled craftsmanship and design expertise.