
Lightness, Craftsmanship, and Architectural Calm: Flexform Interiors at Grey House, Shanghai
On the outskirts of Shanghai, Grey House emerges as an architectural retreat—a residence where classical proportions and contemporary design coexist with quiet clarity. Surrounded by greenery and removed from the pace of the city, the project reflects Flexform’s enduring design language: Made in Italy craftsmanship, expressed through spaces defined by longevity, comfort, and material integrity.
The house draws influence from Georgian architecture, its signature bow windows introducing symmetry and scale—a detail that becomes central to the composition, framing interiors where modern restraint meets heritage character.



Living Spaces: Architectural Proportion and Material Honesty
At the heart of the home, a double-height living room unfolds beneath the sweeping curve of the bow window. The seating arrangement introduces balance, modular versatility, and structural presence—anchored by the Camelot modular seating system, known for its architectural clarity and refined comfort.
A neutral palette of oak, natural leather, and hand-finished cowhide reinforces Flexform’s philosophy of tactile warmth, material purity, and quiet architectural elegance. This considered approach reflects Everything But Ordinary’s broader ethos: interiors shaped by longevity, craftsmanship, and a deliberate rejection of transient trends.

Private Spaces: Crafted for Atmosphere and Ritual
Adjacent to the living area, a dedicated smoking room offers a refined retreat for conversation and ritual. Sculptural, enveloping seating demonstrates how craftsmanship and lifestyle integrate seamlessly within Flexform’s design vocabulary. Zoning is articulated by the Parker woven partition, blending lightness and materiality, while the Mate magazine holder introduces quiet functionality through saddle leather and clean lines.
Architectural interventions articulate division without compromising openness: woven partitions define zones while maintaining visual rhythm, while multifunctional elements merge utility with artisanal precision—reflecting how Flexform’s design language transcends the purely decorative.



Dining with Material Clarity
The dining environment expresses Flexform’s commitment to proportion, craftsmanship, and understated refinement. Clean-lined cabinetry, concealed storage, and refined material choices maintain architectural rhythm—supporting functionality without sacrificing visual balance.

Returning Icons and the Evolution of Craft
Throughout the home, Flexform’s reinterpreted icons bring timeless design into dialogue with contemporary living. Pieces such as the Ginger chaise longue exemplify this—combining structural precision with enduring materiality to create sculptural, versatile seating that integrates effortlessly into refined interiors.
Elsewhere, reinterpreted forms echo Flexform’s broader design philosophy: quiet strength, thoughtful scale, and timeless proportion engineered for modern living.



Upstairs: Quiet Luxury Framed by Landscape
A sculptural staircase ascends to the private quarters, where the master suite overlooks landscaped gardens. Walls clad in lacquered timber introduce calm, framing a serene retreat defined by proportion, softness, and artisanal materiality.


Flexform and the Architectural Interior: Enduring by Design
Grey House reflects what defines enduring interiors—restraint, craftsmanship, and a layered dialogue between architecture and furniture. Through natural materials, Italian expertise, and design that evolves with time, Flexform demonstrates how contemporary living can honour both heritage and innovation.
At Everything But Ordinary, we curate for longevity—pieces that transcend the functional to become part of a home’s architectural narrative. Explore Flexform furniture curated for enduring, considered spaces.