Carma & Everything But Ordinary: A Partnership with Purpose
At Everything But Ordinary, we believe that great design should be considered in every sense—from the materials used to the impact it has. That’s why we’ve partnered with Carma, an organisation dedicated to practical, measurable environmental restoration.
With every order placed, a tree and a kelp plant are planted, contributing to reforestation and marine regeneration where they are needed most.
Restoring Ecosystems with Lasting Impact
Carma is recognised for its evidence-based approach to environmental restoration. As a certified B Corporation, they operate with transparent, accountable practices, ensuring that every project delivers tangible results. Their impact was recognised in 2023 with the Soldering On Award for Best Start-Up, honouring their contribution to land and marine restoration, carbon sequestration, and biodiversity recovery.
Every tree planted supports carbon absorption, soil restoration, and biodiversity, while each kelp plant helps stabilise marine ecosystems, reduce ocean acidification, and improve water quality. These initiatives form part of a broader, practical approach to tackling environmental challenges.
A Thoughtful Approach to Sustainability
Carma’s work extends beyond tree planting. Their community-driven initiatives provide long-term employment in Kenya and Rwanda, restoring landscapes while supporting local livelihoods. In the UK, their collaboration with the Green Task Force connects military veterans with conservation work through Nature-Based Therapy, creating a direct link between environmental restoration and social well-being.
Find out more about Carma and their ongoing projects here.
Sustainability in Design
Sustainability is complex—there are no perfect solutions. But thoughtful choices matter. At Everything But Ordinary, we take a long-term approach to sustainability. The majority of our collection is made to order, reducing unnecessary production. With a focus on quality craftsmanship and enduring materials, our designs are created to last for generations—not to be replaced in a few years. Because sustainability isn’t just about what’s new; it’s about what lasts.
Extend Your Contribution
Beyond the trees and kelp planted with every order, you have the option to contribute additional trees, directly supporting Carma’s reforestation efforts and providing hands-on conservation work for UK veterans. Each tree planted helps restore ecosystems, absorb carbon, and create new opportunities for those who have served.
If you’d like to add trees to your order, get in touch—we’d love to help grow the impact.
Meaningful, Measurable Change
Carma’s restoration projects have already planted thousands of trees and regenerated vast marine ecosystems, with full transparency on their progress. This partnership is built on practical, evidence-led environmental work, ensuring that every action leads to measurable results.
By supporting Carma, we take a step towards a more responsible approach to design—one that values longevity, sustainability, and craftsmanship in equal measure.